TUI Ireland has launched a new accommodation only platform with thousands of hotels, offering holidaymakers the opportunity to choose from even more hotel options than before.
The new booking platform means customers can choose from thousands of hotels and book a stay without needing to package with a TUI flight.
This development enables TUI to become more flexible and broaden its product portfolio in order to attract more customers and offer more choice and will be an important driver for dynamic packaging.
Craig Morgan, Head of TUI Ireland, said: “At TUI we know that our customers are looking for unparalleled flexibility and choice when booking their well-deserved summer holiday or weekend break away. This new booking platform is another important development for TUI as we know our customers want to book different holidays and experiences throughout the year. We understand that booking a holiday is no longer about booking seven or 14-nights away, it’s about making your holiday fit in with your lifestyle and available time off.
“Customers can book a hotel for a summer beach getaway or even a hotel in Ireland for a few nights away.”
“We are hopeful that by giving customers an amazing range of hotels, along with amazing TUI customer service, that they will then stay with TUI to book, flight options, in destination experiences and car rental. Further highlighting our shift from a traditional holiday tour operator to a global leisure company.”
Tapping into the new market segment of Accommodation Only allows TUI to stay relevant to the consumer by offering a modern way of booking holidays. The system will be continuously updated and tested, as well as new destinations and hotels added going forward. The advanced technology of the Accommodation Only allows customers to find the exact right spot for the perfect holiday.
The hotel platform was first launched in Sweden in December 2022 with great success, and with further implementation in all other Nordic markets within the last six months, the platform now launches in Ireland.
- 25-Aug , Costa Del Sol, Hotel Rural El Cortijo, 3*, RO, 3 nights from €89pps (Link to deal)
- 23-Sep , Ibiza, Leonardo Royal Hotel & Suite Ibiza Santa Eulaila, 4*, AI, 7 nights from €619pps (Link to deal)
- 12-Oct, Rome, Hotel Giardino d’Europa, 3*, BB, 4 nights from €189pps (Link to deal)
Prices correct as of date and can be purchased on https://www.tuiholidays.ie/hotels/
