TUI has announced a share swap deal between its subsidiary Nazar Nordic and Swiss tourism company Bentour Reisen.
The move will see TUI acquires a 20% stake in Bentour Reisen – and Bentour Reisen receive a 20% stake in Nazar Nordic.
Nazar Nordic provides luxury packages to Türkiye, Greece and Bulgaria; while Bentour Reisen is a well-known Swiss operator focused on the Turkish market as a destination.
While both focus on the same destinations, both operate in different markets. Bentour Reisen is active in the German-speaking markets of Austria, Switzerland and Germany, while Nazar concentrates on the customer and source markets of Denmark, Norway, Sweden and Finland.
