Travel and tourism is expected to contribute nearly €2.3 trillion to the EU economy, add 4.5 million jobs and generally outperform broader economic growth by 2035, according to new research by the World Travel & Tourism Council (WTTC).
The sector will also contribute more than €900bn annually to EU governments through tax revenues.
International visitor spending is expected to reach €730bn over the next 10 years, whilst domestic visitor spending is projected to exceed €1.2tn, according to the research.
The sector will be supporting one in seven jobs across the region, becoming one of the most strategically important industries within the EU, the WTTC said.
WTTC President & CEO Julia Simpson said: “The EU’s Travel & Tourism sector continues to show resilience, driving jobs, innovation, and regional growth. The next decade is a chance to build a more connected and sustainable, strengthening resilience in established tourism destinations, and opening new ones across Europe.
“Appointing a commissioner with a dedicated tourism brief is a strong signal that the EU recognises the sector’s power to support communities and boost prosperity. We look forward to working with Commissioner Tzitzikostas to shape policies that match the sector’s scale and opportunity. To seize this moment, governments must back the sector with clear frameworks and investment – embracing destination stewardship to ensure growth benefits both people and planet.”
