Trafalgar, renowned worldwide for its expertly guided land tours and decades of creating meaningful travel experiences, has announced its expansion into river cruising.
Launching in Spring 2026, Trafalgar will debut in Europe with two river cruise journeys along the Rhine and Danube, offering guests must-see sites, local secrets and one-of-a-kind experiences, all with the exceptional ease of travel that Trafalgar is known for.
As part of its rollout strategy, Trafalgar is opening sales exclusively to its trusted travel partners today – prior to public release – giving agents the chance to secure preferred sailing dates and cruises ahead of the general booking window.
“We’ve always been dedicated to making it easy for travellers to connect with the heart and soul of every destination. Now, we’re bringing that same philosophy and unmatched experience – valued by our travel agent partners – to Europe’s iconic rivers,” said Melissa DaSilva, Deputy Chief Executive, TTC Tour Brands. “Our strategy is simple: unlock the best of Europe’s rivers through trusted Trafalgar touchpoints. These include our much-loved ‘Be My Guest’ and ‘MAKE TRAVEL MATTER™’ Experiences, which will give travellers a fun, new way to river cruise that is as enriching as it is responsible. And oh yes, giving agents the chance to sell it first.”
Trafalgar begins with two new journeys, an 8-day cruise along the Danube on the 128-passenger Trafalgar Reverie and a 10-day cruise along the Rhine on the 128-passenger Trafalgar Verity. Both journeys feature signature Trafalgar moments including Local Specialists who offer in depth insights into each destination, and meaningful ‘Be My Guest’ encounters that foster real connections with locals. Each itinerary also features one MAKE TRAVEL MATTER™ Experience that supports United Nations Sustainable Development Goals. Guests will also enjoy a variety of onboard entertainment – from regional performances to in-house baking demonstrations; wellness options from yoga sessions to complimentary bicycles for offshore excursions, and delicious regional dining.
River cruise journeys are open for booking now for sailings beginning April 11, 2026.
Two Signature River Cruise Journeys
● Best of the Danube: 8-Day Cruise Aboard Trafalgar Reverie
Explore Europe’s rich history and vibrant cultures from Budapest to Passau aboard the 128-passenger Trafalgar Reverie. With a setting as elegant and inviting as its planned journey, the Trafalgar Reverie is fabulously designed with multiple lounges for gathering, massage room, fitness centre, and seven cabin categories. Highlights include Budapest’s storied landmarks, Bratislava’s medieval charm, and Vienna’s famous café culture. Guests are invited to ‘Be My Guest’ at an exclusive dining experience at Austria’s oldest winery, Weingut Nikolaihof, hosted by the Saahs family; and discover Bratislava’s Cold War history during ‘Life Beyond the Iron Curtain,’ an extraordinary MAKE TRAVEL MATTER™ Experience. Optional extensions in Prague and Budapest allow further discovery. Rates start at £2649 per person, based on double occupancy.
● Best of the Rhine and Amsterdam: 10-Day Cruise Aboard Trafalgar Verity
Aboard the 128-passenger Trafalgar Verity guests will travel in boutique hotel-style comfort, surrounded by elegant 1930s inspired design, featuring rich blue and white fabrics, marble-accented bathrooms and timeless charm. The journey from Basel to Amsterdam, will include iconic landmarks such as the UNESCO-listed Cologne Cathedral, the romantic Middle Rhine Gorge, and Strasbourg’s charming old town. A special ‘Be My Guest’ experience visits the Bohrers for lunch at their family-run farm, where for generations they’ve cultivated fresh produce; and guests will learn about artisanal vinegar production during a MAKE TRAVEL MATTER™ Experience at Weinessiggut Doktorenhof. Like its sister ship, Trafalgar Verity offers seven cabin categories and an optional extension in Lucerne. Rates start at £3149 per person, based on double occupancy.
“Agents who have supported Trafalgar for years can be confident in the river cruise experience we’re creating. We can’t wait to share that same feeling of ease and comfort, local connection and joy of discovery we’re going to bring to Europe’s rivers aboard our two beautiful ships, the Trafalgar Reverie and Trafalgar Verity,” said Ms DaSilva.
