Tourism Ireland has named Alice Mansergh as its next chief executive.
Ms Mansergh has been appointed chief executive designate. She will, ultimately, succeed Niall Gibbons as full-time CEO of Tourism Ireland and take over from Siobhan McManamy, who is currently Tourism Ireland’s interim chief executive.
Mr Gibbons left the role earlier this year to head up the promotion of the planned Neom smart city in Saudi Arabia.
Ms Mansergh is currently managing director of Google Customer Solutions UK & Ireland, and corporate reputation lead for Google’s EMEA HQ, based in Dublin.
She has almost 20 years’ strategic leadership experience, specialising in leading international marketing teams, consumer brand engagement strategies and corporate responsibility. A skilled communicator and partner to public and private enterprises, Ms Mansergh has wide experience working with travel industry partners and has served on the board of Fáilte Ireland for the past five years.
The appointment is subject to formal ratification by the North South Ministerial Council. Alice will take up the position on 18 September 2023.
Christopher Brooke, Chairman of Tourism Ireland, said: “Following a rigorous and competitive international recruitment campaign, we are pleased to select Alice Mansergh as the new Chief Executive Designate of Tourism Ireland. Alice is a highly experienced, strategic leader with extensive international marketing experience and a strong understanding of digital trends. She will provide strategic leadership to the team at Tourism Ireland at an important time for our industry, which continues on the road to recovery. She will work with, and support, our tourism industry partners, at home and overseas, as we rebuild overseas tourism to the island of Ireland. Alice will also work closely with the Department for the Economy in Northern Ireland, the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media in Ireland, the North South Ministerial Council, as well as with Fáilte Ireland and Tourism Northern Ireland.”
Accepting the role, Alice Mansergh said: “It is an honour for me to be taking up this position. I am passionate about tourism and for the past five years have been a board member of Fáilte Ireland, supporting tourism product development and industry investment. I understand what a vital role tourism plays for the economy and for communities across the island of Ireland. I look forward to meeting and working with the talented team at Tourism Ireland. I am excited for what the future holds and where we can take the organisation on behalf of the island of Ireland’s tourism industry.”
