The tag line of ‘It’s More Fun in the Philippines’ must be working as they greeted 4.228 million tourists up to November 2103, a 10.39% increase over the same period in 2012.
From an Irish market perspective, the return last November of Philippine Airlines to London, with a five times a week service to Manila, presents tremendous opportunities for anyone in the trade to develop this emerging market.
The Philippines Department of Tourism is hoping to double the number of visitors from Europe to 700,000 in 2014.