Thai hotel group Minor Hotels is to expand its Avani Hotels & Resorts brand into Europe and Latin America, with seven new properties due to open across both regions by the middle of next year.
Avani will add five properties in key cities in Europe – one in Spain, two in Italy, one in Germany and next year, one in the Netherlands. Coinciding with the European expansion, Avani will also launch in Central and South America with hotels to be added in Mexico and Colombia.
The first of the strategic additions will see Avani make its debut in Spain in June, with the rebranded 101-key Avani Alonso Martínez Madrid Hotel. In Italy the brand will launch with the rebranding of two hotels – first the 65-key Avani Palazzo Moscova Milan Hotel in June, followed by the 144-key Avani Rio Novo Venice Hotel in the summer. Later in the year Avani will also debut in Germany with the rebranded Avani Frankfurt City Hotel with 256 keys.
Launched in 2011, Avani Hotels & Resorts currently has 38 properties in 20 countries across Asia, Australasia, the Middle East, Indian Ocean, Africa, and one hotel in Europe in Portugal.
According to Dillip Rajakarier, CEO of Minor Hotels, the expansion of the Avani brand’s footprint into Europe and Latin America reflects the group’s strategy of continuing to expand and diversify its hotel offerings in the upscale tourist segment: “Avani is now a well-established brand in Asia, Africa and the Middle East and known for its great value proposition, its design philosophy and unique service offering. The work of recent years has prepared us to commit strategically to the expansion of Avani’s footprint into new regions of operation and marks a significant milestone for Minor Hotels.”
