Travelport has announced that TAP Portugal has committed to its airline merchandising solution, Travelport Rich Content and Branding. A total of 91 airlines have now signed up, including British Airways, Delta Air Lines, easyJet, Iberia, Ryanair, United and WestJet. 
By utilising Travelport Rich Content and Branding, airlines are able to more easily manage how their products are visually presented and described to travel agencies. Agents using the Travelport Smartpoint point-of-sale solution can access unrivalled airline content as well as comprehensive descriptions within their existing workflow, enabling them to speed up the booking process and increase revenue.
Carlos Paneiro, Vice-President Commercial, TAP Portugal, said: “This announcement is really positive news for TAP. By utilising this innovative merchandising solution, we can present our products in a more visual way and deliver additional customised content to travel agencies globally. Travelport has developed a product that can add real value to our business.”
Simon Ferguson, Travelport Managing Director, UK, Ireland & Nordics, added: “We are pleased that TAP Portugal has signed up to Travelport Rich Content and Branding. This industry-leading merchandising tool gives travel agents richer information at their fingertips, improving efficiencies and customer service and providing them with the opportunity to increase sales conversion rates.”
