As MSC Cruises prepares to welcome its 23rd ship in April with the launch of MSC World America, its fleet of modern and elegant ships continues to offer Irish guests unforgettable journeys to over 300 destinations worldwide. With a perfect blend of relaxation and adventure, MSC Cruises remains a top choice for those seeking remarkable travel experiences. In this article, we explore MSC Cruises’ exciting plans for 2025 and the exceptional opportunities awaiting its guests.
MSC Cruises continues to expand its offering with new itineraries available to book. MSC Grandiosa is sailing from Civitavecchia (Rome), MSC Seaview and MSC Seaside from Barcelona, and MSC Lirica from Venice this summer. These routes offer convenient fly & cruise packages direct from Dublin, making Mediterranean adventures more accessible than ever.
Kicking off 2025 with energy and enthusiasm, MSC Cruises continues its TV campaign, “For a Greater Beauty,” originally launched in 2024. The campaign highlights the rich experiences aboard its ships, promotes mindful exploration, and celebrates human connection. It has been featured across TV, radio, online platforms, and social media in Ireland and over 30 other countries.
With the highly anticipated MSC World America launching in April this year, powered by Liquefied Natural Gas (LNG) and equipped with advanced technologies, this new ship is set to redefine cruising standards. As demand from our Irish guests continues to rise, MSC World America will be a vital addition to our fleet.
We are now halfway through Wave season and already seeing strong results, with Irish guests continuing to favour MSC Cruises for its all-inclusive offers. This has led to a remarkable 30% year-on-year sales increase in Ireland. In 2024, MSC Cruises celebrated its success by winning Best Mainstream Ocean Cruise Line of the Year at the ITTN Irish Travel Trade Awards, Best Trade Support Team at the Irish Travel Agents Association (ITAA) Awards and being voted Supplier of the Year by Travel Counsellors. These achievements underscore MSC Cruises’ growing popularity among the Irish audience, who seek exceptional value and unforgettable cruise experiences.
Expanding its portfolio, the Cruise Division of MSC Group launched Explora Journeys in 2023, with the successful debut of Explora I and the launch of Explora II last summer 2024. The brand’s luxury lifestyle appeal has resonated strongly with Irish customers, gaining significant traction and setting a new standard for high-end cruising. With its refined design, personalised experiences, and focus on wellness and sustainability, Explora Journeys has quickly established itself as a sought-after choice for those seeking luxury at sea in Ireland.
As MSC Cruises looks ahead to 2025, the focus on delivering unparalleled experiences from key Mediterranean cities will continue to captivate Irish guests, further solidifying its strong presence in the market.
