Supplier Spotlight: Travel Counsellors’ Commitment to First-Hand Destination Knowledge

At Travel Counsellors, first-hand experience sits at the heart of how we support our community of travel professionals. To empower our Travel Counsellors with the knowledge and confidence they need to sell, we offer a wide range of exclusive fam trip opportunities in partnership with our valued suppliers. In the past year alone, we completed over 20 FAM trips, showcasing our ongoing commitment to hands-on learning and destination expertise. 

Our hosted fam trips- including recent itineraries to destinations such as Sri Lanka, Malaysia and Japan – allow Travel Counsellors to immerse themselves in key products, hotels, cruises and experiences. 

Travel Counsellors Sharon Tiernan-Murphy, Claire Maher, Sinead Daly, Katrina McMullan and Criona Buggie

Travel Counsellors Head Office actively encourages participation in these programmes because we know that the most effective way to sell a destination is to experience it personally. When Travel Counsellors return home with genuine insight and enthusiasm, it translates directly into stronger, more confident sales and more meaningful conversations with their clients. 

Travel Counsellors Miriam Kelliher, Sharon Tiernan-Murphy, Roger Barrett, Andre Bedford, Criona Buggie, HO Business Development Executive Majella Jones and Tara Magee from British Airways

Beyond our organised fam trips, many groups of Travel Counsellors also embark on self-arranged fam experiences, developed in collaboration with our DMC partners and hotel suppliers. These flexible, targeted learning opportunities allow TCs to explore destinations that align with their client base and business goals. 

Whether through exclusive hosted itineraries, performance-based rewards, or collaborative self-fams, Travel Counsellors remains committed to working closely with suppliers to ensure our community continues to deliver expert, experience-led travel advice to customers worldwide. 

Our coveted Gold status recognises Travel Counsellors who have achieved exceptional performance, and our luxury Gold Weekends offer a chance to reward their success with unforgettable experiences in inspiring destinations. In 2025, our Gold TCs enjoyed the choice of Vietnam, Canada, Morocco, Barbados, and Türkiye, combining luxury, learning, and first-hand destination insight. 

Travel Counsellors Katrina McMullan, Michael Kelly, Catherine Maguire, Rosemary Chawke, Imelda McCarthy and Mary Foyle.