Silversea Cruises – the luxury arm of Royal Caribbean – has appointed Massimo Brancaleoni as its new senior vice-president of global sales in a major boost to its global sales team.
Mr Brancaleoni will boost Silversea’s global sales strategies across all marketing channels.
He is an industry veteran, with 25 years experience – most recently holding the position of senior vice president of global sales at Costa Cruises.
“We are delighted to welcome Massimo Brancaleoni as SVP Global Sales, as we continue to bolster our global sales team to sustain our unprecedented growth trajectory,” said Barbara Muckermann, President and CEO, Silversea Cruises.
“Massimo’s wealth of experience and his international background will prove crucial as we further strengthen our position as the world’s leading ultra-luxury cruise line. This is an entirely new role for Silversea, which demonstrates our commitment to continuous growth and our deep partnership with our travel advisor community. Massimo’s strategic expertise will prove key as he drives sales globally, across all channels,” she said.
