SAS has launched an advertising campaign in Dublin Airport’s Terminal 2, using the three large-format backlit poster sites to remind Irish business and leisure passengers of the airline’s great frequency, value and superb service from Terminal 1. The poster sites are in the arrivals area, within the baggage hall, and landside on the way down to the departure gates. 
The campaign also serves as a reminder that when booking with SAS passengers always receive a free 23kg baggage allowance, free online check-in, Eurobonus points, a 25% child discount and free newspapers, coffee and tea in Economy Class.
Alan Sparling, Country Manager Ireland, said: “It is important to remind the public and trade that SAS offer more flights than any other airline from Dublin to Scandinavia. With up to 26 weekly departures direct from Dublin to Stockholm, Oslo and Copenhagen and an extensive regional coverage, we’ve got Scandinavia covered.
“Via our hub at Copenhagen, we offer excellent connections to Eastern Europe, North America and the Far East. Not only do we offer an excellent route network, our pricing, service and punctuality are also second to none.”
