
The Saudi Tourism Authority (STA) has announced a UK and Ireland Travel Trade Roadshow, taking place next month across London, Manchester and Dublin.

The three-city event is designed to connect UK and Irish travel professionals with a diverse line-up of Saudi tourism businesses, providing opportunities to build relationships, explore new products, and unlock commercial potential. in one of the world’s fastest growing tourism destinations.

Roadshow Dates:
London: September 8
Manchester: September 9
Dublin: September 11
The roadshow will bring together destination management companies, airlines, hotels, and other entities from Saudi Arabia to meet directly with tour operators, travel agents, and product managers across the UK and Ireland.

Among the Saudi stakeholders who have confirmed their participation at the event are 88 Destinations, Discover Saudi, Athaar, and Tetrapylon, alongside leading airlines and major hotel brands including Shebara Resort and Desert Rock Red Sea. Also, Aroya Cruises and Golf Saudi will be among the key stakeholders joining the event. The event will feature one-to-one business meetings, networking sessions, and presentations on new products and experiences, helping trade professionals understand the breadth of opportunities available – from UNESCO World Heritage sites and giga-projects to authentic cultural experiences and luxury hospitality.
Interested parties can register here:
Registration Link




