Saudi Arabia is looking to attract 150 million tourists – including 70 million overseas visitors – by 2030 on the back of reaching its initial milestone goal of 100 million during 2023.
Just over 100 million tourists visited the Kingdom by last year, which met with its ambitious targets.
The large majority of that figure – 77 million, to be exact – were domestic tourists; but still 27 million overseas visitors landed in the country.
Of the 150 million visitors hoped for, in the coming years, Saudi Arabia is looking for 70 million to be from overseas.