The Saint Lucia Tourism Authority (SLTA) is set to launch its 14th annual Showcase, 15th -19th September 2025 and this year it will include Ireland for the first time.
The aim of the Showcase is to update industry partners on news and to hear from key operators, airlines and agents on what they need to market the destination to its optimum.
SLTA is Hosting 2 Trade Events in Ireland on Monday, 15th September
This year, the SLTA is hosting two inaugural trade events in Ireland on Monday, 15th September. There will be a lunch for travel agents in Belfast and a dinner for travel agents in Dublin. Some of Saint Lucia’s key hotel partners are supporting these events, including Anse Chastanet, Bay Gardens Resorts, Coco Palm, Jade Mountain, Sandals and Windjammer Landing Resort & Residences.
Capacity for the events is limited, so if you are interested in attending, please contact:
The events provide an opportunity to highlight the unique selling points of Saint Lucia as a destination for Irish holidaymakers as well as receive questions, insight and feedback from agents.
Throughout the Saint Lucia Showcase week, there will be a series of networking meetings and events take place covering Saint Lucia’s news, tourism developments and new information on accommodation and excursions. Key annual elements included media lunches (in Dublin and London), an Appreciation Dinner for senior travel executives and agent training.
Patricia Charlery-Leon, SLTA Director for UK & Europe
Patricia Charlery-Leon, SLTA Director for UK & Europe, said; “We’ve been organising this dedicated week of events and meetings to showcase Saint Lucia for over a decade now, to great success. Every year, we review and refresh the programme to keep it interesting and to make sure we provide the best opportunities for our partners to connect. Last year, we visited Scotland to update destination and product knowledge for agents so this year, we wanted to do the same for Ireland. We have attended various events in Ireland over the years engaging with trade partners and media so it was a natural extension of that. We look forward to a rewarding and informative week and to show people just how much Saint Lucia has to offer.”
For More on St. Lucia
For more on the Caribbean paradise, check out Shane Cullen’s coverage of the St. Lucia & Virgin Atlantic fam trip from December 2024:
