Ryanair Launches “Travel Agent Direct” – New Online Platform for Offline Travel Agencies to Enhance Customer Protection

A Boeing 737 MAX 8-200 from Ryanair is landing at Barcelona Airport in Barcelona, Spain, on February 23, 2024. (Photo by Urbanandsport/NurPhoto via Getty Images)

Ryanair has announced the launch of “Travel Agent Direct” (TAD) a new direct, authorised distribution platform, designed to allow offline travel agents to book Ryanair flights directly, ensuring full transparency for passengers.

This new booking platform is the latest development in Ryanair’s distribution commitment to only partner with trusted and authorised travel agencies, to book Ryanair flights for their customers, with full price transparency and assurance that customers will receive essential flight updates directly with no need to complete Ryanair’s customer verification. This is in stark contrast to unauthorised online and offline travel agencies who refuse to partner with Ryanair, and who continue to scrape data and mislead customers with hidden mark-ups.  

Ryanair’s Travel Agent Direct will simplify the process for traditional travel agencies by enabling them to access Ryanair’s industry leading network of 3,600+ daily flights to over 230 destinations across Europe.

Ryanair’s CMO Dara Brady said:

“We are delighted to launch our Travel Agent Direct platform which means authorised travel agencies, will have access to Ryanair’s low-fare flights to over 230 destinations for their customers, provided they ensure full price transparency for all Ryanair flights and products. The launch of TAD is a further demonstration of our ongoing commitment to fair and transparent distribution practices as passengers will now only see true Ryanair prices and will be guaranteed that their contact details will be provided to Ryanair, so that we can contact them directly for essential information about their flight. As Ryanair grows to 300 million passengers p.a. by 2034, we look forward to expanding our partnerships with trusted travel agencies across Europe.”