Ryanair has commenced its first pan-European brand advertising campaign in Ireland, the UK, Spain and Italy. The campaign is across TV, digital, social, press and outdoor media and is running for four weeks. 
The adverts showcase Ryanair’s recent product and service improvements, namely the provision of allocated seating, a second free cabin bag allowance, and the improved Ryanair website, which allows customers to book flights in five clicks (down from 17 previously).
The adverts underpin Ryanair’s new ‘Low Fares. Made Simple’ tagline, while the TV campaign, which was shot at London Stansted Airport, is being broadcast at peak times, featuring the classic Motown track, ‘Destination Anywhere’, by the Marvelettes.
