World football governing body FIFA has named cruise giant Royal Caribbean as the Official Miami World Cup 2026 Host City Supporter.
As part of the partnership, Royal Caribbean and the FIFA World Cup 2026™ Miami Host Committee will bring to life a series of interactive activations designed to engage fans, families, and communities. Royal Caribbean will anchor its presence at the FIFA Fan Festival™ Miami with an interactive fan zone, offering fans unique experiences and engagement touchpoints that capture Miami’s passion for soccer, travel, and connection.
The FIFA Fan Festival™ Miami will take place at Bayfront Park, transforming the iconic downtown waterfront into the city’s central hub for World Cup celebration over 23 days during the tournament. Set against Miami’s skyline, the family-friendly festival will feature live broadcasts of all World Cup matches on giant screens, world-class live entertainment across multiple stages, local food offerings, and immersive brand activations.
Fans will experience the partnership in multiple ways, including behind-the-scenes stadium tours, appearances by top soccer legends, and a designated entertainment act on the community stage at the FIFA Fan Festival, providing opportunities to connect with the world’s greatest sporting event. Royal Caribbean’s impact will extend throughout Miami, with dynamic branding at key city locations, ensuring the city itself reflects the energy and excitement of the World Cup.
“As a leading vacation brand shaped by this city’s unstoppable energy for more than 50 years, Royal Caribbean is proud to serve as the first Official Miami Host City Supporter for the FIFA World Cup 2026. With the World Cup creating once-in-a-generation momentum across South Florida, we’re excited to bring our spirit of innovation and hospitality to help welcome fans, families and visitors from around the world,” said Royal Caribbean Group Chairman and CEO Jason Liberty. “Together with the Host Committee, we look forward to creating unforgettable experiences that will leave a lasting legacy for our community long after the final whistle.”
“This partnership celebrates what makes Miami a Host City like no other, we are bringing in one of the biggest brands in hospitality to represent Miami for what it’s known for – innovation as a world-class destination on a world stage,” said Rodney Barreto, Co-Chair, FIFA World Cup 26™ Miami Host Committee. “Together, we’re creating fan experiences that are meaningful, while strengthening Miami’s role as a destination where culture, sport, and community come together.”
