Saudi Arabian airline Riyadh Air has signed a 9-year sponsorship agreement with Spanish football club Atletico Madrid, which will see the airline become title sponsor of the club’s home stadium.
Atletico’s Metropolitano stadium will now be known as the Riyadh Air Metropolitano.
Riyadh Air is already shirt sponsor to Atletico Madrid and this move strengthens the airline’s sponsorship and commercial ties with the Spanish club.
Tony Douglas, CEO of Riyadh Air, said: “It’s an honour to become the naming partner for the Riyadh Air Metropolitano and extend our partnership with Atlético de Madrid until 2033. Both organizations are driven to succeed at the highest level and having our name on such an iconic stadium will elevate the awareness of Riyadh Air across the sporting world and beyond.”
Miguel Ángel Gil, CEO of Atlético de Madrid, said: “Just over a year after signing the sponsorship agreement with Riyadh Air, we are all proud and very happy to announce the extension of the partnership signed then with the agreement whereby our stadium will be named Riyadh Air Metropolitano. We thank Tony Douglas and his team for trusting Atlético de Madrid as a strategic partner for the launch and development of their ambitious global project.”
