RCL Cruises is driving springtime demand for 2013 cruise holidays with a double-header of seasonal campaigns for the Royal Caribbean International and Celebrity Cruises brands. The March campaigns of ‘See More – Get More’ from Royal Caribbean International and ‘Limited Availability – Unlimited Luxury’ for Celebrity Cruises include agent incentives and consumer offers backed by TV advertising.
Royal Caribbean International
Royal Caribbean International’s ‘See More – Get More’ message will be featured in full-scale consumer marketing with TV advertising slots across TV3, Sky, e3, E4, More 4 and other cable and satellite channels. The campaign highlights value-for-money consumer offers including cruising for €89 or less per person per day, balcony accommodation from €119 per person per day and free flights from Dublin (with checked baggage allowance and transfers at destination) for selected sailings on Legend of the Seas from Rome (Civitavecchia), Italy.
These offers apply to selected bookings confirmed between 1st – 31st March 2013 and are backed by a trade incentive with a daily prize offering three agents the chance to win a place for themselves and a colleague at an exclusive unveiling of the newly revitalised Brilliance of the Seas.
The invite-only trade event on 14th May will be an overnight on board Brilliance of the Seas in Harwich, England, and will include the introduction of an all-new training module. Places will be awarded every day and agents enter by confirming a Royal Caribbean booking before 31st March and entering it on www.cruisingpower.ie (complete the automated form under the Royal Caribbean trade incentives menu).
Celebrity Cruises
Celebrity Cruises’ ‘Limited Availability – Unlimited Luxury’ campaign presents agents with the chance to watch world-class tennis in Celebrity style by winning VIP package tickets to Wimbledon 2013 by confirming a booking for any 2013 sailing. Agents can enter the prize draw until 30th April and will be supported by a range of consumer offers.
The ‘Limited Availability – Unlimited Luxury’ consumer offers include free Ocean View to Balcony upgrades and reduced-cost child pricing (the two offers can be combined for extra savings) for selected European sailings on the multi-award winning Solstice-class ships Celebrity Eclipse, Celebrity Equinox, Celebrity Reflection and Celebrity Silhouette between May and September 2013.
The campaign also rewards repeat guests enrolled in the ‘Captains’s Club’ loyalty programme with the offer of up to $500 onboard credit per stateroom for bookings in suite accommodation for eligible sailings in Europe and up to $400 for selected Alaska and Bermuda sailings.
Lorraine Quinn, Head of Sales – Ireland, Royal Caribbean International and Celebrity Cruises, said: “RCL Cruises is continuing to reward agents who get behind the Royal Caribbean International and Celebrity Cruises brands. As well as the great incentives on offers, agents are being supported by a significant investment in pricing, including reduced-cost child fares now for Royal Caribbean International and Celebrity Cruises along with high-profile marketing including TV advertising to drive consumer demand.”
RCL Cruises’ headline consumer offers for the seasonal campaigns include:
Royal Caribbean International’s ‘See More – Get More’
- 1. 7-Night France & Spain cruise on board Adventure of the Seas from €876 per person sharing balcony accommodation – just €119 (cruise-only) per person per day. Departs from Southampton, England, on 24th May 2013 with calls at Vigo, Spain; Gijon, Spain; Bilbao, Spain; and Paris (Le Havre), France ahead of the return to Southampton.
- 2. 7-Night Western Mediterranean cruise on Legend of the Seas with free return flights from Dublin with checked baggage allowance and transfers at destination from €858 per person (based on two people sharing an inside stateroom). Cruise departs from Rome (Civitavecchia), Italy, on 1st June 2013 and calls at Genoa, Italy; Provence, France; Barcelona, Spain; Palma De Mallorca, Spain; and Valencia, Spain then returns to Rome.
- 3. Prices include meals and entertainment onboard plus all relevant cruise taxes/fees.
Celebrity Cruises’ ‘Limited Availability – Unlimited Luxury’
- 12-Night Venice Overnight cruise on Celebrity Equinox with upgrade from Oceanview to Balcony accommodation from €1,669 per person. Departs from Barcelona, Spain, on 29th May 2013 and calls at Nice (Villefranche), France; Florence, Italy; Rome (Civitavecchia), Italy; Dubrovnik, Croatia; Venice, Italy; Kotor, Montenegro; and Naples, Italy, before returning to Barcelona. Price includes flights from Dublin, meals and entertainment onboard plus all relevant cruise taxes/fees.
Full details of the campaign consumer offers, agent incentives, entry procedures and terms and conditions are available on the dedicated trade web resource at www.cruisingpower.ie.
