Qatar Airways has signed up US comedian and Hollywood comedy actor Kevin Hart to front its new inflight safety video.
Mr Hart is the second big-name Global Brand Ambassador Qatar Airways has announced this week, following Novak Djokovic, who has come onboard as wellness advisor.
From this month, Kevin Hart and other stars will present the airline’s in-flight safety procedures in a short and entertaining film. Directed by renowned Hollywood director Tim Story, the video is created to engage passengers’ attention and focus on the important safety instructions.
Qatar Airways Group Chief Executive, Engr. Badr Mohammed Al-Meer, said: “At Qatar Airways, the safety of our passengers and crew is our highest priority. Our main ambition for this project was to design an in-flight safety video that passengers will not want to miss.”
“As we continue to become more technologically advanced, we are seeing more and more passengers not paying enough attention to the in-flight safety video, instead opting for entertainment content on their other devices. We decided there was no better way to capture their attention than with their favourite celebrities and content creators. Shining a spotlight and amplifying this message, we are proud to welcome Kevin Hart, our latest Global Brand Ambassador, to help spread the word.”
Kevin Hart, said: “Buckle Up! This safety video is unlike anything you have seen on-board a luxury airline before. I have loved partnering with Qatar Airways to produce a video that passengers will not only pay attention to but remember for a long time coming, or at least until their next flight. Qatar Airways represents best-in-class service and attention to detail, and this video brings those elements to your seat-back screen. Now, sit back, relax and enjoy the flight!”
The film will be available on select Qatar Airways flights beginning in December, and will be available on all Qatar Airways flights by January 2025.
