Princess Cruises Launches 2026 Wave Campaign with ‘Value is Princess’ (V.I.P) Sale

Princess Cruises has launched its 2026 Wave Campaign by inviting travellers to experience exceptional value with its ‘Value Is Princess’ V.I.P. Sale

Guests can secure their voyage with a low deposit of just €99 and enjoy savings of up to €1000 per stateroom. This limited-time offer is available from today until 2 March 2026. 

The V.I.P. Sale features over 1,800 itineraries worldwide, across seven continents, so guests can explore destinations from the Mediterranean to the Caribbean, to Alaska, Asia and more. 

Guests can secure the full €1000 per stateroom when booking a mini-suite for four people on a voyage that is 17 nights or longer.  

Full savings breakdown: 

  • Up to €90pp on cruises of 6–8 nights 
  • Up to €180pp on cruises of 9–16 nights 
  • Up to €250pp on cruises of 17+ nights 
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The promotion applies across all 17 ships in the Princess fleet, including the newest addition, Star Princess, which debuted in October this year.  Voyages onboard Star Princess include a seven-night Western Caribbean cruise with Mexico, with fares starting from €572pp. The cruise departs on 24 October 2026 sailing roundtrip Ft. Lauderdale, calling at Roatan, Belize City and Cozumel.  

Princess Cruises’ recently enhanced Sun Princess Mediterranean itineraries, which include new ports and overnight stays, are also part of the V.I.P Sale. Fares start from €897pp for a seven-night Mediterranean voyage sailing from Barcelona to Civitavecchia, featuring calls at Marseille, Corsica, Genoa, and an overnight in La Spezia for extended time to explore Florence and Pisa.  
 

For guests wanting to explore the Caribbean with Turks & Caicos, voyages include a six-night Caribbean Getaway with Grand Turk, departing 21 November 2027, featuring one of the first calls to Celebration Key. With fares starting from €654pp, this voyage sails roundtrip Fort Lauderdale, calling at Celebration Key, Amber Cove and Grand Turk. 

Eithne Williamson, Princess Cruises UK & Europe vice president, said: “Whether you’re dreaming of Mediterranean history, Caribbean beaches, or Alaskan glaciers, our V.I.P. Sale opens the door to cruising experiences with Princess Cruises at exceptional value. With this offer, our guests can enjoy the extraordinary service and unforgettable experiences they expect from Princess, all at an incredible price.”