Playa Hotels & Resorts Updates Caribbean & Mexico Property Portfolio

Playa Hotels & Resorts is updating its Caribbean and Mexico property portfolio with select changes to its current resort brand line up.

With immediate effect, agents can now book Playa’s original Hilton properties, as well as its Wyndham Alltra Cancun resort, under the following NEWLY assigned brand names:

The product for these much loved properties remains unchanged and agents can expect the same quality and customer service for their clientele throughout. All resort teams on the ground remain the same, as does the management style of each individual resort.

Anders Sparkhall, Commercial Director, Playa Hotels & Resorts said: “We want to reassure our agent community that it is business as usual for the Playa Hotels & Resorts commercial team for the foreseeable future. We are committed to keeping the trade up to date on the changes happening within our portfolio and we want to assure agents that the alterations detailed above will not affect their ability to sell our brands.

“All of the changes are in name only and all product remains the same, as do our training modules and selling tips. Agents can still earn and learn via Playa Rewards, logging valid bookings across all of the above properties to boost earning potential. And of course, the team you know is still here and fully contactable, working tirelessly under the Playa Hotels & Resorts banner at AMG Ltd to support agent needs.”

These changes follow the Hyatt takeover announcement but it remains business as usual for Playa Hotels & Resorts’ UK representation, with UK & Irish agents still able to contact the team at AMG Ltd using [email protected]. The brand updates detailed above sit alongside the rest of Playa Hotels & Resorts’ original property portfolio, including resorts under the Hyatt Zilara and Hyatt Ziva brands, Jewel Grande, Seadust and Wyndham Alltra (in the Dominican Republic and Playa Del Carmen) brands.

The full Playa Hotels & Resorts line up will now look like this:

Helping agents to secure those all-important sales, Playa Hotels & Resorts is committed to ensuring the trade community has the opportunity to increase their earning potential with cash rewards, but also that they have access to meaningful educational tools to boost their knowledge on the Playa brand portfolio. To support the above brand updates, agents can earn double reward points on all seven-night stays at Dreams La Romana, Secrets La Romana, Dreams Rose Hall, Hyatt Vivid Playa Del Carmen and Sunscape Cancun when they log them at www.playarewards.com by 31^st July 2025. Agents need just 35 Playa Points to secure a free night stay at select Wyndham, Jewel and Seadust properties – that is the equivalent of logging just three seven-night stays! Playa Points can also be collected and converted into cash rewards.

Agents keen to reap double rewards with Playa Hotels & Resorts can head to www.playarewards.com now to register and log new bookings.