The UK and Ireland arm of the Pacific Asia Travel Association (PATA) has highlighted how destinations across the Pacific Asia region are leading the way in travel, earning top spots in both Lonely Planet’s Best in Travel 2026 and National Geographic’s Best of the World 2026 lists.
The lists were revealed last week, both highlighting a growing shift toward culturally immersive and environmentally responsible travel.
Twelve Pacific Asia destinations have been singled out for their innovation, accessibility, and authentic appeal, including:
- Jeju-Do, South Korea – Celebrated for its volcanic landscapes, UNESCO-listed sites, and vibrant cultural scene.
- Dongseo Trail, South Korea – Highlighted for its scenic hiking routes connecting eastern and western regions and promoting sustainable outdoor tourism.
- North Island, New Zealand – Recognised for its diverse ecosystems, Māori culture, and adventure tourism offerings.
- Ikara-Flinders Ranges and Outback, Australia – Praised for its ancient geological formations and Indigenous heritage.
- Fiji – Highlighted for its sustainable tourism initiatives and vibrant coral reefs.
- Uluru-Kata Tjuta National Park, Northern Territory, Australia -Recognised for its spiritual significance and stunning desert landscapes.
- Yamagata Prefecture, Japan – Celebrated for its hot springs, traditional festivals, and scenic beauty.
- Beijing, China – Noted for its rich history, cultural landmarks, and modern developments.
- Manila, Philippines – Recognised for its vibrant urban life, historical sites, and culinary scene.
- Phuket, Thailand – Honoured for its renewed focus on sustainable travel, community-based experiences, and coastal preservation.
- Siem Reap, Cambodia – Celebrated for its blend of ancient heritage and contemporary creativity surrounding Angkor Wat.
- Quy Nhon, Vietnam – Highlighted for its pristine beaches, seafood cuisine, and emerging reputation as an eco-friendly coastal escape.
Commenting on the findings, Chris Crampton, Chairman of PATA UK & Ireland, said: “I’m really pleased to see so many areas in the Pacific Asia region highlighted in these lists. It is bringing really positive attention to the diversity of the region.
“For travel agents, staying informed through PATA product training is essential to capitalise on these emerging opportunities, to equip themselves with up-to-date insights into evolving travel trends, destination developments. It will help them to offer tailored recommendations that meet traveller’s expectations.
“Agents enabled with comprehensive knowledge of Pacific Asia’s diverse offerings will be well-positioned to guide travellers toward memorable and meaningful experiences.”
Agents can keep up-to-date with everything via the PATA website and by participating in the PATA calendar of product training events throughout the year.
