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New TUI Group Digital Appointment

TUI Group has confirmed that digital transformation continues to be a “top priority” with a new senior executive appointment.

CEO Sebastian Ebel had already taken responsibility for IT on the Executive Board as of 1 October 2022.

As of 1 January 2023, the vacant CIO position was filled by Pieter Jordaan.

Pieter Jordaan, as Chief Information Officer (CIO), will lead the IT Leadership Team and be responsible for the implementation of the strategic priorities in IT, including the expansion of dynamic production, new products like Accommodation Only and Flight Only, the expansion of the TUI App, as well as the further roll-out of ‘TRIPS’ in the Western Region.

“I am delighted that Pieter Jordaan joins us as CIO from our TUI IT leadership team. He will drive the close integration with TUI’s operational areas to enable fast and efficient implementation of our ambitious digitalisation strategy,” said Sebastian Ebel, CEO of TUI Group.

Pieter Jordaan

Pieter has worked successfully for TUI for more than eight years. In the past three years, he has led the technological development of numerous platforms as Group Chief Technology Officer. In addition, he modernised the IT infrastructure of the company and was responsible for the successful implementation of its cloud strategy. Before employment with TUI, TUI, he worked for several IT consultancies in the UK.

Emer Roche
Emer Roche
Emer has over 10 years experience working for Irish magazines, supplements, websites and creative agencies. She’s written features for U Magazine, Image Magazine and theheyday.ie, across a range of subjects such as women’s interest, travel, culture, news and interviews. She also has a portfolio of commercial writing for creative agencies, such as RTE.ie and Originate Creative. Emer is a Dublin native with part of her heart in Ardmore, County Waterford. She lives in Dublin 7 with her husband, two kids, dog and cat.
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