MSC Cruises saw its best month ever, in October, with it taking in 400,000 bookings.
The cruise giant said it is seeing strong interest across all market and all vacation segments.
The new bookings were taken for cruises across MSC’s winter 2022/23 and summer 2023 itineraries.
The line registered strong bookings for all programmes, including for its latest flagship MSC World Europa, the soon to be delivered MSC Seascape and MSC Euribia, which will come into service mid next year.
Gianni Onorato, CEO of MSC Cruises, said: “October has been the strongest month for bookings in the entire history of our brand. This reflects the continued strong investments made in our fleet, which is one of the most modern in the industry with five new state-of-the-art vessels delivered only in the last three years, alone, and more than any other brand since 2017. Our guests and travel partners also appreciate the continuously improving experience we provide on our elegant and sophisticated vessels, the truly global array of itinerary options available as well as our commitment to environmental sustainability.”
“Consumers are also flocking to our offering due to the excellent value for money all-inclusive holiday proposition cruises represent at all times, but especially at this juncture. We are seeing a strong demand with an extended horizon in the medium to longer term to such an extent that guests and travel agent partners are starting to close bookings now to avoid the frustration of not being able to find the perfect holiday option for themselves or their clients in a few months. These results reward the long-term vision that MSC Group continued to have for the business even during the pandemic, with investments not only in new ships but also in the quality of the guests experience,” Mr Onorato added.
Ahead of MSC’s naming ceremony for its new Europa vessel in Doha, Qatar, later this week, Antonio Paradiso, MSC Cruises managing director UK & Ireland commented: “The Naming Ceremony of MSC World Europa has been a brilliant event celebrated with our UK & Ireland trade partners. MSC World Europa is our most innovative, environmentally advanced and exciting ship to date. We’re already seeing a surge in bookings on board MSC World Europa and it is proving to be the most popular ship for UK guests following MSC Virtuosa which is based in Southampton year-round.”
