MMGY Global has been selected as the Illinois Department of Commerce and Economic Opportunity, Office of Tourism’s worldwide public relations, social media and trade representation partner for a five-year contract.
Under the agreement, MMGY Global will work to elevate Illinois’ profile as a premier travel destination across international markets, including the UK & Ireland, leveraging its extensive network of media contacts, trade partners and digital creators.
“Illinois has so much to offer visitors, and we are confident this partnership will help us share that story with the world,” said Catie Sheehan, Deputy Director of the Illinois Office of Tourism. “MMGY Global’s impressive reputation, international portfolio and deep understanding of our destination demonstrate the kind of long-term partnership we value. Their experience within destination marketing will help us reach new markets while strengthening our position with travellers who already know and love Illinois during this critical period.”
“Illinois has such a compelling story to tell, and we’re honoured to help share it not just here in the UK, but with the world,” said Beth Freedman, EVP Managing Director UK at MMGY Global. “From the energy of Chicago to the historical significance of Springfield to the authentic Americana along Route 66, this state offers experiences that resonate with travellers across generations and geographies.”
To learn more about Illinois and all it has to offer, visit EnjoyIllinois.com.
