Miami has been named the third most trending destination of 2024 by Google, in its annual Year in Search report.
“Great destination reputations and brands are curated by the level of interest, excitement and awareness generated,” said David Whitaker, President & CEO of the Greater Miami Convention & Visitors Bureau. “To be among the most searched destinations globally – especially as a vacation, resort, and event destination – reinforces Miami’s position as a premier hub for world-class entertainment and unforgettable experiences. It also underscores the destination’s growing appeal as a place to relocate to and invest in.”
Last week, Miami took the US national spotlight as host to the 2025 Capital One Orange Bowl, which kicked off at Hard Rock Stadium in Miami Gardens on January 9.
This is a major college sporting event in the US, and attracts fans, alumni, and media from across the country. The stadium’s ranking as one of the most Googled venues highlights its prominence as a premier location for world-class events, from Super Bowls, The Miami Open, and The FIFA Club World Cup to concerts and the Formula 1 Miami Grand Prix.
Miami’s diverse offerings continue to attract travellers seeking both relaxation and adventure. Key factors contributing to this recognition include:
- World-Class Culture and Entertainment: Home to Art Basel Miami Beach, the Art of Black Miami program, the 2024 Latin GRAMMYs, the Rainbow Spring LGBTQ Program, and year-round events celebrating art, culture, and the destination’s multicultural roots.
- Culinary Excellence: In addition to the Michelin designations, renowned dining programs such as Miami Spice highlight the destination’s culinary scene, blending flavours from across the globe.
- Natural Beauty: From the turquoise waters of Biscayne Bay to the lush landscapes of the Everglades, Miami’s natural attractions remain a cornerstone of its appeal.
- Expanding Luxury Offerings: New hotel openings and enhanced luxury experiences continue to draw high-profile visitors.
- Global Meetings and Conventions: Beyond sports and leisure, Greater Miami and Miami Beach is also a global hub for major meetings and conventions. The Miami Beach Convention Center continues to attract high-profile events, including the Adobe MAX conference in 2024, which brought creative professionals and innovators from around the world to experience Miami’s unique blend of business and inspiration.
Through innovative marketing campaigns, strategic partnerships, and robust content initiatives, the Greater Miami Convention & Visitors Bureau (GMCVB) has been
instrumental in amplifying Greater Miami and Miami Beach’s global visibility.
“As we celebrate this recognition, we remain committed to ensuring Miami remains top-of- mind for travellers,” added Mr Whitaker.
“We look forward to welcoming even more visitors in 2025 to experience the magic of Miami.”
