Malta has appointed a dedicated wine ambassador to boost wine tourism to the country.
The Malta Tourism Association (MTA) has appointed Joséf Bonello as the first ambassador for the promotion of the wines of Malta and Gozo.
His responsibility will be to raise the profile and knowledge of Maltese wines, both locally and more importantly internationally.
MTA chief executive Carlo Micallef said: “After successfully achieving the goals of the recovery phase for Malta’s tourism industry, with a record tourism performance in 2023, MTA has now moved into the second phase of the 2021 – 2030 tourism strategy, which calls for the rethinking of the tourism experience that the Islands are to offer to prospective visitors. “
“The wine and gastronomy segment are a strong motivator of quality tourism that seeks a memorable experience, sustainable tourism operations and is also willing to spend more for the right product. I strongly believe that Josef’s extensive knowledge and experience in the wine industry will help us develop this tourism product in cooperation with Malta and Gozo’s wine industry. Our objective is to provide our guests with an unforgettable experience and at the same time establish Malta and Gozo on the international wine scene.”
