Lufthansa has been named Best Short-Haul Airline in the Business Travel Awards 2015.
Now in their 20th year, the Business Travel Awards recognise and celebrate the achievements of the industry’s leading players who have performed outstandingly in their chosen field over the past 12 months.
Each year categories are carefully chosen to reflect the range of areas and skills that lie at the heart of a successful travel organisation or department. The independent panel of judges, made up primarily of respected senior business travel buyers, praised Lufthansa for its change of business model and the successful integration of Germanwings, which had helped the airline return to profitability. They also commented on Lufthansa’s impressive short-haul network and product, comprehensive CSR programme, and excellent employer ethics.
After accepting the award at the 2015 Business Travel Awards ceremony in London, Christian Schindler, Lufthansa’s General Manager UK & Ireland, said: “This award acknowledges the way Lufthansa has responded to the challenges of the travel market. In the face of ever-increasing competition from low-cost airlines and revenue losses in the short-haul market, Lufthansa decided to go on the offensive. It took the bold decision to transfer non-hub operations to its own existing low-cost airline, Germanwings.
“By combining our many years of experience with our high-standard of quality, Lufthansa developed a new product and branded pricing concept with a unique positioning in the European point-to-point market: ‘choice at low-cost’. The idea of ‘à la carte flying’ is that passengers can tailor their trip to suit themselves – from a low-cost, no-frills flight to one with many extra comforts and amenities.”
