Lufthansa Group has set out a number of strategies aimed at significantly increasing profitability in the coming years.
The German airline giant – which owns Lufthansa, Brussels Airlines, Eurowings, Austrian Airlines, ITA Airways and SWISS – said, at its latest capital markets/investor update day, that it plans to financially grow by better integrating its separate airlines; focusing more on its hub airlines, renewing its fleets, boosting loyalty memberships and cutting 4,000 administrative jobs by 2030.
Just last month, the group announced plans to better integrate its member airlines. Lufthansa Group to Better Integrate Member Airlines in Major Operational Reorganisation | ittn.ie
The group is targeting more than 230 new aircraft by 2030 – with this total including 100 new aircraft for its long-haul routes.
Lufthansa said it expects significantly increased profitability by the end of the decade.
“The aim is to achieve closer and more networked cooperation between group functions and airlines in order to leverage synergies and increase efficiency,” the airline group told investors.
“The Lufthansa Group will also drive forward its digital transformation in the coming years. By consolidating all IT functions in one Executive Board department and combining the digital units and competencies from the ‘Digital Hangar’ with the ‘Innovation & Tech Factory’ in a new central role, the aim is to significantly expand digital expertise,” it added.
“Another value driver is the Lufthansa Group’s customer loyalty programme “Miles & More”. It is planned to increase the number of active members by 50% by 2030. Following the announcement of Deutsche Bank as a new partner for the Miles & More credit card and the strategic partnership with Marriott Bonvoy, the areas of Loyalty, Payment, Partnerships, and Retail Media are to be consistently expanded as growth areas for the Group in the coming years.”
