
Lufthansa Group Airlines has appointed Julia Hillenbrand Vice President Sales EMEA region.
Ms Hillenbrand will assume responsibility for all commercial and sales activities across the Lufthansa Group airline brands across all European countries outside its home markets (Germany, Austria, Belgium), the Middle East region and Africa.

In addition, Ms Hillenbrand and her teams will manage and develop the global sales programmes and the sales communication of the group worldwide.
Succeeding Lorenza Maggio, who has been appointed to the Board of Directors of ITA Airways, Frank Naeve, Senior Vice President Sales & Distribution Lufthansa Group said: “Julia Hillenbrand is an extremely experienced and creative airline manager with a strong spirit for innovation and international business relations. With her great knowledge about the needs of our customers and stakeholders she will further strengthen the Lufthansa Group.”
Ms Hillenbrand looks back on an extensive and successful international career within the Lufthansa Group. Since 2022 she has been responsible for brand and customer experience of SWISS, and from 2019 – 2022 she headed the sales division, initially for Spain and Portugal, and later for Western Europe as Senior Director Sales Western Europe.