French fashion house Louis Vuitton has inked a deal with South Korea’s government to help boost the country’s tourist visitor numbers.
The agreement – made with the Korea Tourism Organisation and the Seoul Metropolitan Government – will result in Louis Vuitton take part in a marketing push to attract visitors; starting with a runway fashion show on April 29, in Seoul.
Louis Vuitton – which is owned by luxury goods conglomerate LVMH – will hold various events and promotions as part of South Korea’s ‘Visit Korea Year 2023-2024’ campaign.
