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Los Angeles Tourism & Convention Board Gears Up for 4 Years of Sporting Attractions

The Los Angeles Tourism & Convention Board is gearing up to promote an unrivalled decade of sport, culminating in the Californian city hosting the 2028 Summer Olympics
and Paralympics.

The board joined Los Angeles Mayor Karen Bass at last week’s closing ceremony of this year’s Olympics in Paris for the official Olympic flag handover ceremony and to gain insights into the tourism impact of hosting such an event.


Adam Burke, President and CEO of Los Angeles Tourism & Convention Board, said: “We can’t wait to roll out the red carpet for the 2028 Olympic and Paralympic Games where LA will become the third city in history – and first in the U.S. – to host the Games a record three times, joining Paris and London on the medal stand. The handover raises visibility for the City of Angels as one of the true sports capitals of the world. Félicitations to our friends in Paris for an incredible job!”

Los Angeles is celebrating an unparalleled decade of world-class sporting events and will welcome the FIFA World Cup, NBA All-Star Game, and US Women’s Open Championship in 2026, and Super Bowl LXI in 2027, culminating with the 2028 Olympic and Paralympic Games.

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.
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