Loganair has officially transitioned to Avios as the currency for its newly rebranded loyalty programme, Loganair Loyalty.
The move enables customers to collect and spend Avios when flying with Loganair, joining a global network of airlines, including Aer Lingus, British Airways, Iberia, Vueling, Qatar Airways, and Finnair, and ultimately connecting customers to locations across the world.
Loganair is the largest regional airline in the UK. Its Irish-UK routes fly out of Dublin, Donegal, Belfast and City of Derry.
Luke Lovegrove, chief commercial officer at Loganair, said: “The introduction of Avios, alongside our rebrand to Loganair Loyalty, opens a world of new benefits for our customers. It marks an exciting step forward, giving our frequent flyers more flexibility and choice in collecting and spending rewards.”
Veronica Vicars, Chief Growth Officer at IAG Loyalty, said: “We’re thrilled to welcome Loganair as the newest member of our Avios family, offering customers even greater opportunities to collect and spend Avios. This is yet another step towards achieving our ambition to make Avios the most flexible and widely accepted travel loyalty currency globally.”
Passengers can now seamlessly collect Avios on flights across Loganair’s extensive network. Additionally, customers can benefit from Loganair’s codeshare and interline partnerships, opening even more opportunities to collect and use Avios for travel across the UK, Europe, and beyond.
The loyalty programme has been renamed from Clan Loganair to Loganair Loyalty, maintaining all current benefits while shifting to Avios as the rewards currency. Existing Clan Loganair members will have their points automatically converted to Avios, aligning the value of their Avios with other airlines. Customers can link their Loganair Loyalty and British Airways Club accounts, allowing for the seamless transfer between programmes.
