Australian travel brand Journey Beyond has announced the return of its ‘Become a Beyonder’ campaign, offering agents the opportunity to win a coveted place on a mega-famil being hosted by the brand in March 2026, experiencing some of the most iconic offerings from Australia’s largest experiential travel brand.
Alicia Triggs Executive General Manager – Sales and Partnerships at Journey Beyond, said: “Get ready for an unforgettable adventure with Journey Beyond! With exclusive experiences and sparkling champagne moments waiting to be revealed, this is your chance to win a spot on our mega famil in 2026. There are multiple ways to enter which means more chances to ignite your excitement. Don’t miss out – let’s go Beyond together!”
A Beyonder is someone with expert knowledge and understanding of Journey Beyond. They are, in essence, brand advocates, who go beyond for their clients embodying the campaign tagline ‘we go further, to take you beyond.’
“Experiencing Australia with Journey Beyond means guests will have special access, authentic encounters and all-inclusive touring, and this ultimate Journey Beyond famil means agents will have a firsthand experience of what it means to go beyond.” Ms Triggs added.
Beyonders have the opportunity to win a place on a bespoke, all-inclusive 10-day famil occurring in March 2026 valued over $20,000 (approx. €11,189) per person.
Red Centre, The Ghan Expedition & Monarto Safari Resort
· Flight from your nearest capital city to the heart of Australia, Alice Springs, including 1 nights’ accommodation
· 4 nights of exclusive Red Centre touring with Outback Spirit, with breathtaking moments at Uluru and the Field of Light
· Enjoy an outback dinner under a blanket of stars at the Alice Springs Telegraph Station
· 2 nights aboard The Ghan Expedition in Gold Premium, toasting your fellow Beyonders from Alice Springs to Adelaide and enjoying Off Train Experiences in Coober Pedy and Manguri
· 2 nights’ premium accommodation at Monarto Safari Resort including safari experience and luxurious spa time
· Flight from Adelaide to your nearest capital city with your suitcase full of memories
Plus, more exclusive experiences and champagne moments to be revealed!
Five Ways To Win:
· Bookings Beyond – consultant with the most guest booked on eligible Journey Beyond Rail and Outback Spirit experiences.
· Sell Beyond – agency with the highest Journey Beyond Rail revenue ($$), and highest Outback Spirit revenue ($$)
· Service Beyond – consultant with the best JB agent success story
· Creativity Beyond – most creative agency campaign
· Learning Beyond – simply register and attend all five Beyonder webinars
To enter the competition, Beyonders must book clients on a selected Journey Beyond experiences between 1 September – 31 October 2025. The five eligible products include: The Ghan and Ghan Expedition; Indian Pacific; Outback Spirit Arnhem Land, Kimberley and Red Centre Touring.
To learn more visit www.journeybeyond.com/becomeabeyonder
Agents are encouraged to sign up to the Experience Hub to download brand new trade assets to help them sell the eligible products to their clients: https://agents.journeybeyond.com
Further details about the exciting Beyonder incentive program and how to book and win can be found here
