Transatlantic carrier JetBlue – which connects Dublin and a host of other European cities to the east coast of the US – has announced the opening of its first-ever airport lounge.
Dubbed BlueHouse, and covering 9,000 square feet across two floors, the lounge is modelled on a home-away-from-home feel and will officially open next week, December 18, in Terminal 5 of New York’s JFK Airport.
As a major element of JetBlue’s broader JetForward strategy, which includes delivering more premium, customer-centric experiences, BlueHouse “sets a new benchmark for approachable hospitality in the heart of T5. Inviting, stylish, and uniquely JetBlue, the space is designed to feel like an extension of home, inspired by the energy and character of New York City. It introduces a more relaxed, seamless experience to play, work and unwind, with thoughtful design and technology that reduce long lines and make travel feel easier and less stuffy from the moment customers walk in.”
“BlueHouse helps make our flagship terminal feel more like home,” said Marty St. George, president, JetBlue. “It’s warm, comfortable, and elevated in a way that’s distinctly JetBlue, with the hospitality and thoughtful amenities our customers have been asking for. As our first lounge, it represents an exciting milestone in our JetForward journey as we focus on bringing affordable, premium experiences from the aircraft to the airport.”
“We wanted customers to feel like they’re stepping into a warm and stylish New York City apartment filled with character, where layers of JetBlue history and New York iconography can be discovered with every visit,” said Stephanie Evans Greene, senior vice president, marketing and brand, JetBlue. “Just as New Yorkers bring their own personality into a new space, we infused the space with JetBlue’s signature style to feel homey and comfortable when staying in our House.”
Key Highlights of BlueHouse at JFK Terminal 5:
- 9,000 square feet and two floors bring an NYC apartment–style aesthetic to JFK Terminal 5 with Art Deco design, curated local art and playful nods to JetBlue’s history.
- Local flavor infused through fresh bites curated by Union Square Events and beverages from NYC partners Joe Coffee, The Greats of Craft and Please Don’t Tell.
- High-speed Wi-Fi, ample power outlets, a game room, open seating and quiet areas give space to the different needs of travelers looking to socialize, work and relax before flying.
- Complimentary access is available to Mosaic 4 members 1, JetBlue Premier Cardmembers 1 and transatlantic Mint customers.
