Jamaica has been ranked as the fastest recovering summer travel destination by World Travel Market.
The country, itself, expects to fully return to pre-pandemic levels of in-bound visitor bookings before the end of this year.
Jamaica has seen a particular surge in visitors from the UK, with British visitor numbers reaching record numbers in the first four months of 2022 alone.
The Jamaican government has forecast 3.2 million visitors to the country this year, with them contributing an estimated $3bn to the local economy. World Travel Market’s research found that Montego Bay was the fastest recovering destination for summer travel, this year, topping the likes of Orlando, Paris, Athens and Delhi.
Just last month, Jamaica’s government launched plans to regenerate a portion of the northern coast of the Caribbean island for luxury and high-end tourism accommodation and amenities.
The new luxury tourist “zone” will link Oracabessa – which is located close to the popular Ocho Rios resort area – to Port Antonio, on Jamaica’s northern coast.
The government said the redevelopment of the tourism area will encourage more travellers to explore more of the country rather than primary tourist towns like Montego Bay and Negril.
The northern coastal towns of Orcabessa, Port Maria, St Ann’s Bay, Runaway Bay and Discovery Bay will be included in the redevelopment, which will be known as the ‘Revere Zone’.