Irish luxury organic beauty brand VOYA has entered a new collaboration with Emirates, that will see it develop bespoke Eau de Toilette fragrances for the luxury carrier.
Featuring on 400 flights each day across the network, Emirates will commission hundreds of thousands of 50ml bottles of the new VOYA Eau de Toilette fragrances every year. To develop the signature scents, Emirates and VOYA examined international and industry trends, to develop scents representative of both brands.
VOYA founders, Mark and Kira Walton, have years of experience working with fragrances from around the world and relished the opportunity to create a luxury fragrance for Emirates. Their goal was to marry elements from Ireland with the iconic scents of the Middle East, delivering evocative and unique signature perfumes. Elegantly presented in muted glass bottles, the male fragrance is a heady blend of bergamot, pepper and white florals -a smooth and spicy fragrance that conveys a sense of calm.
“I have always loved the forest as much as the ocean, so I wanted to create a fresh and earthy fragrance. There is a lot of depth in this fragrance and the base notes become quite pronounced after the initial top notes subside,” said VOYA founder, Mark Walton.
The feminine perfume by contrast has the delicate and revitalising air of honeysuckle, neroli and citrus, a sweet and uplifting fragrance that portrays a sense of joy.
“Honeysuckle is often found on coastal cliffs in Ireland – along with being a beautiful plant it’s one synonymous with my childhood. It was important for me to pair this with fresh citrus notes like Orange, Basil and Vetiver, balanced with woody notes like Cedarwood and Gurjun Balsam. The fragrance is unashamedly sweet but uplifting, a perfect travel companion,” said VOYA founder, Kira Walton.
The new fragrances are available for complimentary use in the Business Class and First Class washrooms, adding to the existing suite of VOYA luxury spa products beloved by Emirates customers for the last eight years.
The VOYA range available to Emirates customers includes shampoo, conditioner, body wash, cleanser, body moisturiser, hand wash, soap, and hand cream, available in the signature A380 Onboard Shower Spa, as well as in the complimentary showers in Emirates’ luxury airport lounges. VOYA hand and body cream can also be found in the First and Business Class washrooms. The Emirates range features three different fragrances that customers can select depending on their mood or preference; revitalising rosemary and mint, tranquil lavender and rosemary, and soothing lime and mandarin. VOYA’s skincare line for Emirates is made from natural seaweed, hand harvested from the sea beds of Co Sligo.
