Luxury travel international public relations firm Bspoke Associates – which is known for its tailored communication campaigns in luxury destination branding – has announced the introduction of BSales, a pioneering strategy-led global marketing and sales representation branch.
Beatriz Gimeno, the former co-founder of Autentico Hotels, a sales and marketing representation company specialised in family-owned luxury hotels in Italy, will head up the new division and shape the innovative approach to elevate and position luxury hospitality brands and destinations globally.
Bianca Perna, Founder and CEO of Bspoke Associates, said: “Our mission has always been to deliver tailor-made, ROI-focused solutions. Integrating sales and marketing expertise into the different communication levels aligns perfectly with our philosophy of a 360-degree approach to meet clients’ objectives.”
“We are delighted to welcome Beatriz to spearhead our campaigns. Her expertise in remarkable international activities is crucial in crafting meaningful, customized strategies that resonate in today’s dynamic luxury travel landscape.”
BSales’ methodology meticulously selects each region’s established and emerging international travel agents and DMCs. Affiliations and partnerships are carefully developed according to the brand DNA and short and long-term objectives. All this is achieved through participation in influential trade shows and organising dedicated events at Bspoke Home, the company’s on-site hub for intimate, professional gatherings.
Beatriz Gimeno said: “The luxury travel sector has undergone significant changes recently. At Bspoke, we believe in making a difference and fostering networking opportunities. We focus on strategic approaches highlighting unique destinations, carefully aligning them with the right travel agents and DMCs to ensure a perfect match.”
