InflightFlix, a global leader in inflight destination marketing, has officially launched the world’s first Destination Digital Asset Management (DAM) platform for inflight entertainment.
The groundbreaking platform was unveiled at Travel Media’s Meet the Media Dublin event earlier this week, and was also showcased to 30 airlines and key decision-makers at the APEX Content Market Dubai this week.
The InflightFlix Destination DAM provides tourism boards and airlines an innovative, seamless solution to collaborate and entertain passengers with high-quality destination content across the inflight entertainment ecosystem.
This first-of-its-kind digital content hub allows Destination Marketing Organisations (DMOs) to produce compelling, localised content, optimised for multiple inflight channels, including seatback and wireless inflight entertainment, TV series, podcasts, microsites, Live TV, moving maps, and destination apps with direct booking links.
In 2025, 5.2 billion passengers will travel by air, spending hours inflight searching for entertainment, information, and inspiration. The InflightFlix Destination DAM enables airlines to source authentic destination content directly from DMOs, offering travellers engaging stories, immersive visuals, and compelling reasons to visit destinations along their route networks.
“As the world’s first dedicated Digital Asset Management platform for inflight destination content, this initiative bridges the gap between destination marketing and the inflight entertainment industry,” said Martin O’Regan, CEO of InflightFlix.
“We are thrilled to introduce a game-changing platform that connects passengers with extraordinary places when planning where to go when they land or dreaming about where to go next.”
The InflightFlix Destination DAM ensures content is reformatted and optimized for a variety of distribution channels, maximizing engagement and reach.
The platform’s multi-channel distribution includes seatback and wireless inflight entertainment, TV series, podcasts, microsites, Live TV, moving maps, and destination apps. These features provide passengers with real-time destination insights and interactive options for booking experiences and exploring regions across each airline’s network.
Participating DMOs have a unique opportunity to create a free listing, securing their place in the InflightFlix Destination DAM ahead of its global rollout.
The Meet the Media Dublin and APEX Content Market Dubai launches have provided a platform for tourism organisations and airlines to explore the unparalleled benefits of this new initiative.
The official launch event featured Martin O’Regan, CEO of InflightFlix, Don Welsh, CEO of Destinations International, and Michael Collins, CEO of Travel Media. These industry leaders discussed the inflight opportunities for destinations and inflight entertainment companies to collaborate, innovate, and motivate passengers to travel
With 5.2 billion air travelers representing a powerful opportunity to influence travel decisions, airlines and DMOs can leverage the DAM to enhance brand exposure and generate revenue. By seamlessly connecting tourism boards with airlines and inflight content providers, the platform opens new doors for engaging storytelling and inspiring travel experiences.
The InflightFlix Destination DAM is now open for registrations. Destination Marketing Organisations, airlines, and inflight content service providers can sign up today to access this revolutionary digital asset platform.
For more information and to register, visit: https://inflightflix.com/signup
