Hilton has unveiled its latest new product offering Apartment Collection by Hilton, a new lodging category within the group’s growing collection brand portfolio – offering spacious furnished apartments, as opposed to hotel rooms.
Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of this year, with initial properties in the US launched in partnership with Placemakr—a leading apartment hospitality brand and operator specialising in flexible, short-term and extended-stay accommodations in urban and suburban markets.
Through the partnership with Placemakr, as well as with relationships with multi-family owners, Hilton expects to see strong growth for the brand, given the popularity of the apartment-style hospitality market.
“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, president and CEO, Hilton.
“With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”
Hilton’s blurb for the new product reads as thus: “Designed to provide flexibility for guests to stay their way, Apartment Collection by Hilton offers studio to four-bedroom furnished apartments for a variety of stay occasions — from a family getaway or friends’ reunion to an extended work trip where business travellers need comfort and consistency. Featuring chef-ready kitchens, spacious separate living areas, and on-site laundry, each distinct property is located in the heart of sought-after destinations – offering guests easy access to both must-go-to destinations and unique, under-the-radar gems. Each stay delivers an elevated experience that captures the local character of its surroundings, with the convenience and smart amenities of apartment-style living. Guests will be thoughtfully hosted, with dedicated team members available on-site 24/7 to provide support and ensure guests feel cared for.”
Chris Silcock, president, global brands and commercial services, Hilton, added: “We’ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities, and authentic connections to local neighbourhoods, and Placemakr shares that vision. For nearly a decade, they’ve demonstrated a strong commitment to guests through high product standards and exceptional service.”
Initially, the product will roll out across New York, Washington DC and Atlanta.
