Hard Rock International has expanded its new hotel brand REVERB by Hard Rock into Europe, with Hamburg its first destination.
The new hotel is located in the St Pauli area of Hamburg near the city’s port.
It is only the second REVERB hotel, following the debut property in Atlanta.
The 134-bedroom and suite hotel features a variety of room sizes, a rooftop bar and an in-house music venue.
John Rees, Senior Vice President of Hotel Operations at Hard Rock International said: “Our guiding principle in developing REVERB by Hard Rock was to encourage socialising and provide a variety of spaces for guests to fully express themselves. Today’s travellers are looking for opportunities to connect with others and be immersed in a melting pot of diverse experiences. To meet these demands, we created a unique hotel brand that is centred around our fans and their passion for music and culture. Following the success of the first REVERB in Atlanta, we are thrilled that Hamburg will be home to our first European REVERB hotel.”
Operating the hotel is Hamburg-based hotel group, RIMC Hotels & Resorts. Marek N. Riegger, CEO of RIMC, continued: “As a family business based in Hamburg, working with Hard Rock on REVERB is a project we are highly passionate about, incomparable to any other hotel and gastronomy project in the world. Its distinctive food and beverage offerings, combined with its spectacular décor, views and architecture are sure to delight travellers and locals alike for a truly unforgettable experience.”
