Seasoned cruise industry professional Danny Giles has joined Hapag-Lloyd Cruises as Sales Manager for UK & Ireland.
Hapag-Lloyd Cruises is owned by TUI Cruises, itself a joint venture between TUI and Royal Caribbean.
Clas Eckholt, Vice-President Commercial at TUI Cruises, said: “We are very pleased to welcome Danny Giles in his new role, where he will focus on strengthening our partnerships with key trade accounts, expanding brand awareness, and driving sustainable growth for Hapag-Lloyd Cruises within the UK and Irish markets.
“As an expert in the luxury cruise industry, he will also help us sell our unique experiences, making him a real enrichment to Hapag-Lloyd Cruises. We are very much looking forward to working with him.”
Mr Giles has more than 30 years experience in the cruise and travel industry and has held senior sales and commercial roles with the likes of Silversea Cruises, Hurtigruten, Ponant and Crystal Cruises.
“I am delighted to join Hapag-Lloyd Cruises at such an exciting stage in the brand’s development,” Mr Giles said.
“Starting in 2026, all cruises will sail bilingually in German and English. Beyond our already bilingual EUROPA 2 and HANSEATIC inspiration, we are opening every one of our award-winning luxury and expedition ships to discerning guests from around the world. The brand’s dedication to excellence, innovation and delivering truly exceptional guest experiences aligns perfectly with my passion for the luxury and expedition cruise sector.
“I look forward to working closely with valued trade partners across the UK and Ireland to further strengthen our presence and achieve sustainable growth.”
