Gloria Guevara, a globally-recognised leader in travel and tourism, has secured critical support from over 100 global tourism leaders who are backing her candidacy for the position of Secretary-General of UN Tourism.
Her campaign is aimed at creating “a new era for tourism’ and focused on empowering local communities.
Formerly a Tourism Minister of Mexico, and the President and CEO of the World Travel and Tourism Council (WTTC), and most recently Chief Special Adviser to the Minister of Tourism of Saudi Arabia, Gloria Guevara’s vision is to elevate innovation in the sector, drive sustainable growth, and create opportunities for all.
She brings over 35 years of experience leading public and private sector initiatives that have transformed global travel. Her leadership has been instrumental in crisis recovery, innovation, and advancing tourism as a force for economic growth and social impact at a local level.
“We must ensure that our sector is resilient, inclusive, innovative and future-focused,” said Ms Guevara. “Under my leadership, I will make sure that the Member States receive greater value from UN Tourism for the people they serve. My vision is based on four fundamental pillars – resilience, opportunities, innovation and sustainability. I will implement bold strategies that empower communities, promote sustainability and technological change and drive economic prosperity.”
Ms Guevara’s candidacy has received resounding support from key industry players, including 20 government ministers, hotel groups, technology firms, global travel specialists and investment organisations that recognise her ability to lead the sector into a new chapter of innovation and sustainability.
Among the business leaders supporting Gloria Guevara’s candidacy are the CEO of Expedia Group; President and CEO of Hilton; President and CEO of Marriott International; Group Chairman and CEO of Accor; CEO of MSC Cruises; CEO of Trip.com; President & CEO of Hyatt Hotels Corporation; CEO of IHG Hotels and Resorts; Chairman of A&K Travel Group; President and CEO of Radisson Hospitality; CEO of Barcelo Hotel Group; CEO of Dubai Airports International; CEO of Oberoi Hotels; CEO of Grupo Puntacana; CEO of Amadeus; and CEO of Panorama.
