Explora Journeys – the luxury ocean travel arm of MSC – has signed up as the global partner of the 37th America’s Cup, which takes place later this year.
The iconic yacht race takes place in Barcelona, in September; featuring teams from New Zealand, the US, the UK, Italy, Switzerland and France.
Pierfrancesco Vago, Executive Chairman, Cruise Division of MSC Group, said: “ Our collaboration with the America’s Cup pays homage to a shared seafaring history of challenge and achievement. From the rich tapestry of the Cup’s history to our own 300-year maritime tradition, this partnership embodies our commitment to excellence, innovation, and a deep reverence for the sea.”
Grant Dalton, CEO of the America’s Cup Events, commented: “We are delighted to welcome Explora Journeys as a Global Partner to the Louis Vuitton 37th America’s Cup. They are driven by creating exceptional experiences at sea, and I have no doubt that during the two months of racing from August 22nd we are going to see some of the most exceptional America’s Cup racing ever.”
The sponsorship reinforces the Cruise Division of MSC Group’s commitment both to the Port of Barcelona and to the city itself, one of the group’s key destinations, where it is building a new cruise terminal that will be dedicated to both Explora Journeys and sister company MSC Cruises when completed later this year. In addition to the Louis Vuitton 37th America`s Cup celebrations on board EXPLORA I in Barcelona on 19th June, the port of Barcelona will also be called regularly by the soon to be launched EXPLORA II in summer and autumn 2024.
