Experience Oman has successfully concluded a three-city roadshow across London, Manchester, and Dublin, engaging with the UK and Irish travel trade to showcase the Sultanate’s unique tourism offerings and strengthen industry partnerships.
The roadshow, held from 7–9 July, brought together leading UK and Irish travel professionals for a series of interactive events, destination presentations, and networking sessions.
Attendees received first-hand updates on Oman’s diverse landscapes, cultural heritage, luxury hospitality, and adventure experiences, reinforcing the country’s appeal as a year-round destination for both British and Irish travellers.
Starting in Raffles London at The OWO the roadshow then moved to Manchester at The Imperial War Museum North before ending in Dublin’s The College Green Hotel. Whilst there, Experience Oman delivered engaging presentations, highlighting new tourism developments, sustainable initiatives, and curated travel itineraries tailored for the UK and Irish markets.
Travel agents and tour operators participated in speed networking sessions, with these events bringing Omani tourism stakeholders and the UK & Irish travel trade together.
Amongst the stakeholders from Oman were Alila Resorts, Anantara Resorts Oman, Frasers Suites, InterContinental Muscat, JW Marriot Muscat, Kempinski and Zahara Tours.
Showcasing news from the destination, Experience Oman highlighted a number of new hotel and attraction openings coming to Oman. This included new boutique hotel Wajmah 5 Elements Village, The Malkai which is set to be home to luxury tented camps in three of Oman’s
most sought-after locations and plans for new Nobu Hotel, Restaurant and Residences in Muscat.
Throughout the three-day event, travel trade were given the opportunity to win various prizes donated by the stakeholders which included stays at the InterContinental Muscat, Marriott Muscat and the Crowne Plaza.
Sajda Rashid Al Ghaithi, Tourism Marketing Director at Experience Oman commented: “We were thrilled to be back in the UK meeting the travel trade and helping to further educate our partners on all Oman has to offer to travellers. This was Experience Oman’s first time in Ireland, and it was great to connect with partners in what is a growing market for Oman. It is wonderful to see the enthusiasm and growing interest in Oman as a destination among the UK and Irish travel trade.”
Experience Oman’s roadshow marks a renewed commitment to the UK and Irish markets, with plans to continue collaborative marketing initiatives and familiarisation trips designed to inspire more travellers to discover Oman’s hidden gems.
To learn more about upcoming FAM trips with Experience Oman contact
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