Emirates has extended its 21-year sponsorship partnership with the Sydney Symphony Orchestra until 2025.
The partnership is Emirates’ longest-running non-sports sponsorship partnership.
As part of the tie-up, the two parties plan to take performances by the Orchestra across the globe.
Sydney is one of the top five destinations for passengers flying with Emirates from Ireland.
The partnership will also deliver the classical masterwork of one of the world’s finest orchestras to millions of Emirates passengers through the airline’s in-flight entertainment system, ice. The sponsorship will continue to offer ticket and hospitality experiences, presenting partner opportunities for the symphony’s popular concert series, as well as branding and promotional opportunities, among other benefits.
Over the two decades of partnership, the Sydney Symphony Orchestra has performed to over 4 million people across almost 3,000 live performances. Emirates’ renewed partnership comes as the Sydney Symphony Orchestra enters a new artistic period, highlighted by its return to a reopened Sydney Opera House Concert Hall in July 2022, under the direction of Simone Young, the Orchestra’s internationally renowned Chief Conductor.
Barry Brown, Divisional Vice President Australasia at Emirates, said: “Like air travel, music has the power to lift our spirits, broaden our horizons and open up the world around us. We’re proud to continue our support to the Sydney Symphony Orchestra, which is home to exceptional standards of performance, outstanding musicians, and is regarded as one of the world’s leading orchestras. Emirates is well-known for sponsoring the best in sports, but we’re also passionate about growing global music, arts and culture to enrich the lives of the communities we serve. Our Sydney Symphony partnership, now well into its second decade, is Emirates’ longest running non-sports sponsorship and we look forward to continuing our great work together.”
