Emirates has been announced as Official Airline Partner of the Wimbledon tennis championships, which – this year – run from July 1-14.
To mark its grand debut – the airline has unveiled a special A380 livery featuring the iconic Wimbledon logo placed in between two sporting silhouettes in action.
The special decal will remain on the A380 aircraft throughout The Championships with scheduled services including London Heathrow, Manchester, Washington D.C., Paris, New York (JFK), Casablanca, Zurich, Brisbane, Barcelona and Perth.
Sir Tim Clark, President Emirates Airline, said: “Wimbledon is one of the most prestigious events on the global sports calendar and we’re thrilled to celebrate our first year as the Official Airline Partner. We have a unique opportunity to strengthen our enduring connection with tennis fans, including the many amongst our global customers. In our debut year of partnering with Wimbledon, our message to tennis fans will be big and bold. We look forward to showcasing some of the iconic Wimbledon experiences to our customers onboard, and also to bringing our renowned Emirates brand experience to The Championships at The All England Tennis Club.”
Emirates will showcase its award-winning hospitality throughout The Championships and run a variety of activities to keep fans of all ages entertained. The airline will also be activating its sponsorship rights throughout the tournament with its signature “Emirates Experience” stand at the All England Club’s Grounds. Fans can look forward to interactive experiences and exclusive giveaways including a chance to win a memorable holiday to Dubai with Emirates Holidays.*
Younger tennis enthusiasts can get involved in Roblox’s ‘Wimbleworld’ which features Emirates branded tennis courts and obstacle courses.
Emirates will bring “a taste of The Championships” onboard all its flights to and from the UK in July. Economy and Premium Economy Class passengers will enjoy cream cheese mousse, strawberry compote, hazelnut streusel, and strawberry cheesecake.
First and Business Class passengers are in for a treat with strawberries and cream on offer, delicious pastries, and lemon strawberry cupcakes featuring a Championships logo dessert topper. Customers will also get into the Wimbledon spirit with bespoke Pimms cocktails served in the iconic A380 Onboard Lounge.
Passengers will also spot branded beverage coasters and headrests across the different cabins. First Class passengers travelling from Dubai to the UK will also be gifted Emirates branded Wimbledon 2024 towels, produced by Christy, the Official Towel Supplier of The Championships.