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HomeFeaturesEmirates Launches Experiences Campaign Highlighting Journey as Much as Destination

Emirates Launches Experiences Campaign Highlighting Journey as Much as Destination

Emirateswhich operates a twice daily service from Dublin to Dubai – has launched a range of experiences for customers to highlight that ‘travel is not just about the end destination; it’s also about how you get there’. 

Making journeys memorable, Emirates said its passengers will enjoy special surprises this summer, including complimentary ice cream in the airport, duty-free summer specials, delicious seasonal delicacies and summer mocktails onboard, and the world’s best library of movies and bingeable box sets on ice.

Scoop a complimentary Emirates ice-cream

Travel through Dubai International Airport on a Friday, Saturday or Sunday and scoop a free Emirates ice-cream for the whole family. From June 23 – July 16, Emirates will have 6 colourful ice-cream carts positioned around the various Departures areas to offer passengers a refreshing treat of vanilla, Arabic coffee and dates ice cream, or mango sorbet before setting off on summer holiday.

Binge a box set or blockbuster movie

For the thousands of passengers embarking on summer holidays, Emirates is making every journey special with endless entertainment onboard – as ice just got even better. By far the biggest library of content in the air, ice offers up to 6,500 channels of on-demand, multi-language entertainment with each one hosting heaps of episodes, more than 45 Academy Award® winning films, over 2,000 movies, 650 TV shows, and 4,000 hours of music, podcasts, and audiobooks across 40 languages.

This summer passengers can enjoy thousands of movies including new releases Avatar: The Way of the Water, Shazam! Fury of the Gods, Dungeons & Dragons: Honor Among Thieves, Guardians of the Galaxy Vol. 3 and The Super Mario Bros. Movie. There is a vast selection of movies for kids and kids-at-heart, including an all-new Disney Classics collection, plus Marvel Studios and Star Wars collections, and the complete Harry Potter movies series.

Sports and news fans won’t miss a moment of action with 5 channels of live TV, including news channels BBC, CNN and Sky News Arabia, and live sport coverage on Sport 24 and Sport 24Extra. Summer live sport highlights including Formula1™, Wimbledon, The Open Championship and lots more.

Onboard seasonal specialities

Passengers onboard Emirates will be treated to a range of delicious dishes like fresh, seasonal strawberries and burrata. For a refreshing respite from the summer heat, Emirates summer mocktails Tropical Twist, Rose Iced Tea, Citrus Twist, Raspberry Spice and Mint Lemonade will feature on all flights in July and August.

Scent of summer

This summer, EmiratesRED.com has more than 70 new luxury products onboard from Tom Ford, Jo Malone, La Mer, Tumi, Secrid, Alexandre J, Dolce & Gabbana and many more. Passengers can pre-order duty-free Shopping on EmiratesRED.com and get access to exclusive duty-free products, which are then delivered to their seat in the air. The pre-order service is available on most flights, and passengers can shop from 21 days up to 40 hours before their flight. Passengers need to provide their flight details during checkout, and the orders are delivered by cabin crew directly to the passenger’s seat inflight.

Paul Micheau
Paul Micheau
Paul is a passionate travel writer and seasoned content creator, with a flair for storytelling. He has developed a keen eye for capturing the essence of places and experiences. Armed with a degree in Entrepreneurship and Management. Paul brings a strategic approach to his work, ensuring that each piece of content he creates resonates with audiences and leaves a lasting impression. Paul is also the founder and head of content for the popular 'IsItWorthIt' channel.
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